There are generally four different strategies employed by stock traders, each of which has implications when applied to options:
Position Trading

Traders buy a stock and hold it for long periods of time, based on good fundamentals of the company. They will often wait for a stock to reach really good value, and then watch for institutional or insider buying before making a move. As the stock price increases, they look out for other buyers to step in a move the price even further.
BUYING CALLS AND PUTS is NOT appropriate, because you pay large premiums for time value, most of which will be wiped out over time even as the stock gains in price. TIME DECAY is your enemy.
Selling COVERED CALLS each month in the option cycle on the stock you already own can significantly reduce the cost you paid for the stock in the first trade. Even if the stock goes down, you can still come out a winner!
Momentum or Trend trading
Once a stock has made clear move or breakout, the Momentum traders step in, and ride the stock up along a trend to its first major reversal. They hope to make shorter term profits from a rapid move in the price. Holding periods of six weeks to six months.
APPROPRIATE OPTION STRATEGY
BUYING CALLS AND PUTS is NOT appropriate, because you pay large premiums for time value, most of which will be wiped out over time even as the stock gains in price. TIME DECAY is your enemy with Momentum Trading.
SELLING CREDIT SPREADS is a good strategy, and in fact can be very profitable, because as you sell spreads on the opposite leg from the stock's direction of momentum, you can repeatedly buy back the spreads for minimum cost and sell another spread closer in. This is where my ACTIVE CREDIT SPREAD TRADING concept kicks in. While I average about 15-18% profit on a given stock each month, I have sometimes made 70% in a month as I ride the trend. Time Decay is your secret weapon for trading this strategy.
Selling Naked Puts is a good strategy, and can be even more profitable than selling credit spreads. However, it leaves you a position of possibly having to buy a lot of stock if the trade goes against you, and so your broker requires you to have a lot of margin.
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